Zapier vs Make
Zapier and Make (formerly Integromat) overlap heavily but optimize for different users. Zapier is the cleaner, simpler SaaS with the largest integration library. Make is a visual scenario builder built for multi-step logic and dramatically cheaper at volume.
Zapier wins for ease of use, integration count, and support quality. Make wins for visual workflow design, complex logic, and any workflow firing more than a few thousand times a month.
The tools at a glance
Zapier
by Zapier Inc.
The default SaaS automation platform with 8000+ app integrations and the gentlest learning curve.
- Best for
- Non-technical users, broad SaaS coverage, simple linear automations.
- Standout
- The largest integration catalog in the category, polished onboarding, and excellent support.
- Weakness
- Per-task pricing is brutal at volume; visual logic (Paths, Filters) is limited compared to Make.
- Pricing
- Free 100 tasks/mo; Pro $19.99/mo (750 tasks); Team $69/mo; Company custom
Make
by Make.com (Celonis)
Visual scenario builder with strong branching, iterators, and aggressively cheap operations pricing.
- Best for
- Multi-step automations, data transforms, anyone scaling past Zapier-level volume.
- Standout
- Drag-and-drop scenario canvas with native iterators, aggregators, and routers — visual logic done right.
- Weakness
- Smaller integration catalog than Zapier; "operations" counting can be confusing on first read.
- Pricing
- Free 1K ops/mo; Core $9/mo (10K ops); Pro $16/mo (10K ops); Teams $29/mo (10K ops)
Key differences
Pricing model
Zapier counts tasks (one per step that runs). Make counts operations (also per module run, but Core is $9/mo for 10K). At 10K monthly runs in a 4-step workflow, Make Core costs $9; the Zapier equivalent runs well over $100. Make wins on cost almost every time you're past a hobbyist tier.
Ease of use
Zapier's linear trigger/action UI is the easiest in the category — non-technical users are productive in minutes. Make's scenario canvas is more powerful but requires understanding modules, routers, and bundles. Steeper but rewarding once it clicks.
Integrations
Zapier has 8000+ pre-built integrations to Make's ~2000+. For obscure SaaS apps, Zapier wins on coverage. For mainstream tools, both have what you need.
Advanced logic
Make is built for multi-step logic. Routers, filters, iterators (loop over arrays), and aggregators are first-class. Zapier has Paths and Filters but they're more constrained and each step costs a task. For anything beyond simple A → B, Make is a better tool.
AI features
Both have AI features layered on. Zapier has Copilot and AI actions; Make has AI modules and Make AI assistant. Neither is purpose-built for agentic workflows the way n8n is — both treat AI as an enhancement, not a primitive.
Support and reliability
Zapier has the deeper support org and the longer enterprise track record. Make is reliable but has had occasional scenario-execution incidents. For a Fortune 500 ops team, Zapier is the safer pick.
Feature matrix
| Feature | Zapier | Make |
|---|---|---|
| Integration count | 8000+ | ~2000+ |
| Pricing unit | Per task (per step) | Per operation (per module run) |
| Cheapest paid tier | $19.99/mo (750 tasks) | $9/mo (10K ops) |
| Free tier | 100 tasks/mo | 1000 ops/mo |
| Visual scenario builder | Linear (steps) | Yes (canvas) |
| Iterators / loops over arrays | Limited | Yes (native) |
| Routers / branching | Paths (Pro+) | Yes (native routers) |
| Self-hostable | No | No |
| Best for non-technical users | Yes | Mostly (steeper) |
Pick by use case
Non-technical business user automation
Zapier's linear UI is easier to ship from on day one. Make's canvas is doable but takes a week to feel natural.
High-volume operations (10K+ runs/mo)
$9/mo for 10K ops is roughly an order of magnitude cheaper than Zapier at the same volume once multi-step Zaps are factored in.
Marketing/SaaS automation across many apps
8000+ integrations means the obscure tool is already there. Make covers the mainstream but has more long-tail gaps.
Data pipelines / ETL with custom logic
Iterators, aggregators, and routers make Make a real visual ETL tool. Zapier struggles past simple per-row transforms.
Cost-conscious indie/startup
Make Core at $9/mo gets you 10K operations — Zapier's equivalent tier is ~10x more expensive once tasks are counted.
Webhook + HTTP-heavy custom integrations
Make's HTTP module and JSON parser handle complex API responses cleanly. Zapier can do it but each step costs a task.
Enterprise reliability and support
Deeper support org, longer enterprise track record, and stronger SOC2/compliance story.