Analysis prompts
Analysis prompt

Extract jobs-to-be-done from raw customer evidence

You have interview notes, support tickets, or churn reasons, and you want the underlying jobs customers hire your product for, stated precisely enough to prioritize against.

Works best in: Claude

Extract jobs-to-be-done from this customer evidence.

Evidence: {{paste interview notes, support tickets, sales call summaries, churn reasons, reviews — whatever you have, messy is fine}}

Product context: {{what the product does and who buys it, two sentences}}

Produce:

1. Job statements. For each distinct job the evidence supports, write: When {{situation}}, I want to {{motivation}}, so I can {{expected outcome}}. Keep the statement solution-free: "keep my team aligned on priorities" is a job, "use your kanban feature" is not. Where the evidence shows it, note the emotional or social dimension alongside the functional one (what it lets them feel, or how it makes them look to others).
2. The evidence trail. Under each job, quote the two or three strongest supporting pieces verbatim. If a job rests on a single quote, mark it as thin.
3. What customers hire today. For each job, name what currently does it: a competitor, a spreadsheet, an intern, doing nothing. The current hire sets the bar the product has to beat, and the price anchor.
4. Underserved versus overserved. Which jobs does the evidence say are done poorly today (complaints, workarounds, duct tape), and which are already handled well enough that further improvement would go unnoticed?
5. The forces on switching. For the most underserved job: what pushes customers away from their current solution, what pulls them toward a new one, what anxieties hold them back, and what habits keep them where they are.

Do not invent jobs the evidence does not contain. If the evidence supports only one or two jobs, say so and list the questions the next round of interviews should ask. A short honest list beats a complete-looking framework built on air.
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