Walk me through the unit economics of {{business / product / customer segment}}.
What I know:
- Revenue per unit: {{price, frequency, expansion}}
- Cost per unit (rough): {{COGS / fulfillment / support / etc.}}
- Acquisition: {{CAC range or how we acquire}}
- Retention: {{churn rate or LTV estimate, if known}}
Output:
1. **The clean unit economics** — revenue, gross margin, contribution margin, with definitions
2. **CAC payback period** — how many months to recover acquisition cost
3. **LTV / CAC ratio** — and what's a healthy range for this kind of business
4. **The hidden costs** I'm probably not counting — onboarding, support escalations, churn replacement, blended infra
5. **The leverage points** — which input change would most improve the unit economics?
6. **The scenario I should be afraid of** — what set of small changes (slightly higher CAC + slightly worse churn + flat ARPU) breaks the model?
Be skeptical of the assumptions. Ask me for the numbers I haven't given that would meaningfully change the picture.unit economicsfinancebusiness