Founder Edition
Validation through fundraising through scale — plus the founder-ops systems that turn a solo founder into a 5-person team. Starts with the startup profile that all other workflows build on.
What the full pack includes
The Founder pack covers two layers: 31 operational playbooks for the work every founder does, and 10 step-by-step builds of automated systems that compound over time.
Operational playbooks (31 workflows)
Startup Profile, idea validation, TAM/SAM/SOM analysis, competitive landscape, customer interview scripts + synthesis, ICP definition, first-10-customers playbook, pricing from zero to first price, the 60-second one-pager, market research briefs, finding unfair advantage, kill-or-pivot decision framework, pitch deck (10 slides that work), monthly investor updates, investor Q&A prep, Product Hunt launch playbook, cold investor emails that get meetings, customer launch deck, simple financial model, fundraising memo for warm intros, competitive positioning, MVP scope, company operating system, roadmap prioritization, OKRs that drive behavior, metrics analysis, BD/partnership proposals, first-hire process, weekly founder review, advisory board build, strategic memos.
Systems you build once and run repeatedly (10)
- 01Investor CRM + outreach pipeline — Track relationships, draft outreach, log responses, surface who to follow up with. Replaces the spreadsheet most founders never maintain.
- 02Customer interview synthesis pipeline — N interviews → product decisions. Cluster pain themes, rank by frequency × severity, surface what to build.
- 03Multi-source metrics dashboard — Pulls Stripe, Postgres, Mixpanel, Plausible, Resend into one unified weekly view. No more 5-tab Monday morning.
- 04Weekly investor update automation — Data in → drafted update out. You edit, you send. Cuts the 90-minute Sunday-night ritual to 10.
- 05Founder personal CRM — Relationships at scale. Birthday reminders, last-spoke-at dates, intro requests, warm-intro paths. The thing investors actually do.
- 06Customer feedback aggregator — Reddit + Twitter + Intercom + email into one prioritized backlog. Stops feedback from living in five channels nobody reads.
- 07Cash runway + burn alert system — Live runway projection. Alerts when burn changes meaningfully or runway dips below threshold.
- 08Decision log + strategic memo archive — Every meaningful decision logged with reasoning. Future-you (and the next exec) understand why you chose what you chose.
- 09Hiring pipeline tracker — Sourcing → offer. Where every candidate is in the funnel, who owns the next step, what's blocked.
- 10Board-deck-prep automation — Quarterly metrics → drafted board deck. Numbers pull in automatically; you write the narrative.
Start here — Foundation
Free with email signup (7)
Validate a startup idea in 30 minutes
You have an idea bouncing around your head. Instead of spending weeks building something nobody wants, you spend 30 minutes stress-testing it with structured AI analysis — and get a brutally honest go/no-go verdict.
Define your ICP and first 10 customers
You know roughly who your product is for, but "startups" or "marketing teams" isn't specific enough to send a cold email. This gives you a razor-sharp ICP and a list of 10 real companies/people you can contact THIS WEEK.
Write a one-pager that explains your startup in 60 seconds
You've been explaining your startup for weeks and people still don't get it. Or worse — they nod politely but never follow up. This creates a one-page document so clear that any smart person understands your startup in 60 seconds flat.
Kill or pivot decision framework
You're stuck. Metrics are flat, motivation is fading, and you can't tell if you should push through, pivot, or shut it down. Instead of agonizing for weeks (while burning runway), this gives you a structured 45-minute process to make the decision with evidence — not vibes.
Write your investor update (monthly)
You keep pushing off investor updates because they feel like a chore. This workflow turns your raw numbers and context into a structured, honest update in 15 minutes — so you actually send it every month.
Prioritize your roadmap
You have 47 feature ideas, 12 customer requests, and 3 opinions from investors. Everything feels urgent. You debate the same items every week without resolution. This gives you a scored, defensible roadmap with clear reasoning for every decision.
Weekly founder review
You end each week feeling busy but unsure if you made progress. Important things slip through the cracks. You don't learn from mistakes because you never pause to reflect. This gives you a 30-minute weekly ritual that keeps you on track and compounds learning over time.
Premium workflows (33)
The 33 workflows below are now built into the app as first-class pages. They cover the heavier strategic work and system-building infrastructure, and open with the relevant full-pack access or all-access.
TAM/SAM/SOM analysis for your startup
Investors ask "how big is the market?" and you either guess wildly or spend days Googling analyst reports. This gives you a defensible, methodology-backed TAM/SAM/SOM in 45 minutes — with assumptions documented so you can defend every number.
Competitive landscape analysis
You say "we have no competitors" (red flag) or you only know about 2-3 direct competitors. This maps your FULL competitive landscape — including the spreadsheet, the intern, and the "do nothing" option — and finds the positioning gap where you win.
Customer interview script + synthesis
You know you should talk to customers, but you either ask leading questions ("would you use a tool that...?") or ramble without structure. This generates a Mom Test-compliant interview script and a synthesis template that extracts real patterns — not confirmation bias.
Pricing strategy from zero to first price
You've been agonizing over pricing for days. Too high and nobody buys. Too low and you leave money on the table (and signal "cheap"). This gives you a defensible first price with a model, reasoning, and a plan to iterate — because your first price is never your last.
Market research brief
You're entering a market you don't fully understand. Instead of spending 3 days reading analyst reports and Googling, you get a structured brief covering market size, trends, players, segments, channels, and risks — enough to make informed decisions and sound credible to investors.
Find your unfair advantage
Every investor asks "what's your moat?" and you mumble something about "first-mover advantage" (not a moat) or "our team" (not specific enough). This gives you an honest, stress-tested assessment of what you actually have that competitors can't easily replicate — and a plan to deepen it.
Build your pitch deck (10 slides that actually work)
You've been staring at a blank deck for days, tweaking fonts instead of nailing the story. This workflow generates the actual content — claims, data points, and narrative arc — not just slide titles.
Prepare for investor Q&A (the hard questions)
You're lying awake at 2am imagining every brutal question an investor might ask. This workflow generates the 20 hardest questions specific to YOUR startup and prepares honest, confident answers for each.
Launch on Product Hunt (the full playbook)
Product Hunt launches feel overwhelming — timing, assets, copy, community activation, day-of logistics. This workflow gives you the complete plan so you execute confidently instead of scrambling.
Write a cold investor email that gets a meeting
You've rewritten the same investor email 14 times and it still sounds generic. This workflow helps you write a cold email that's specific to the investor, under 100 words, and gives them a reason to respond.
Create a launch deck (for customers, not investors)
You're launching something new and need to announce it in a way that makes customers care. This isn't an investor deck — it's a customer-facing announcement that drives signups, not funding.
Financial model (simple, for early-stage)
You need a financial model for investors but don't have an MBA or a finance background. This workflow builds a simple, honest model that shows you understand your unit economics and runway — without fake precision.
Write your fundraising memo (for warm intros)
Someone offered to intro you to an investor, but you need to give them something to forward. This workflow creates a 2-page memo that's self-contained — the introducer can forward it without adding context.
Competitive positioning statement (how to talk about competitors)
Every sales call, investor meeting, and website visit involves the question "how are you different from X?" This workflow creates a positioning framework so you answer confidently and consistently — without trash-talking or sounding defensive.
Design your MVP scope (what to build first)
You have a grand product vision but can't agree on what to build first. This workflow forces ruthless scoping — cutting everything that doesn't prove your core value proposition, so you ship in weeks, not months.
Write your company's operating system
Your company runs on tribal knowledge. People don't know when to escalate, what meetings are for, or how decisions get made. You re-explain the same norms every time someone joins. This creates a documented "how we work" system that scales.
Write a strategic memo
You have a big decision swirling in your head — pricing change, pivot, hiring plan, market expansion. You've been thinking about it for days but can't commit. This forces structured thinking and produces a memo you can share with co-founders, advisors, or your board.
Set OKRs that actually drive behavior
You set goals every quarter that nobody looks at after week 2. Your OKRs are either too vague ("improve customer experience") or too easy ("ship feature X" — that's a task, not a result). This creates OKRs that actually change what people do day-to-day.
First 10 customers playbook
You've built something but have zero or near-zero paying customers. You're posting on social media hoping someone notices, or waiting for your landing page to magically convert. This gives you a specific, day-by-day plan to get your first 10 paying customers through direct outreach.
Analyze your metrics
You open your analytics dashboard, see numbers going up and down, but don't know what it means or what to do about it. You spend hours looking at data without extracting actionable insights. This gives you a structured framework to analyze metrics and produce a clear action plan.
Write a partnership/BD proposal
You want to partner with another company but your outreach sounds like every other generic "let's collaborate" email. This creates a specific, compelling partnership proposal that clearly articulates mutual value and proposes a concrete first step.
Hire your first employee
You're drowning in work and know you need help, but you're not sure what role to hire, where to find people, how to evaluate them, or what to offer. This gives you a complete hiring plan from "I need help" to "they're onboarded and productive."
Build your advisory board
You know you need advisors but you're approaching it randomly — grabbing coffee with anyone who'll meet you, giving away equity without structure, or not asking for help at all. This gives you a strategic plan to identify, recruit, and structure advisory relationships that actually help your company.
Build an investor CRM + outreach pipeline
Fundraising is a sales process and most founders run it like an inbox. You have 73 investors in some state of conversation, scattered across email threads, half-remembered Slack pings, your warm-intro spreadsheet, and Notion notes from last month. You drop follow-ups on the ones who matter most. You forget to update warm intros on progress. This workflow builds the investor CRM you'd buy if it existed: every conversation tracked, follow-up cadence enforced, intro-asks logged, drafted email templates per stage, weekly priority list of who to touch this week. Same fundraise, ~2x more meetings.
Build a customer interview synthesis pipeline (N interviews → product decisions)
You did 20 customer interviews this quarter. Each one taught you something. But you can't easily see what 17 of them have in common, or which pain points actually rank by frequency × severity. The result: product decisions based on "the last interview I remember" or "the loudest customer." This workflow builds the pipeline that ingests transcripts, extracts themes per interview, clusters across interviews, ranks pain points, and surfaces actionable signals you'd never see in 1-by-1 review.
Build a metrics dashboard pipeline (multi-source → unified weekly view)
Your metrics live in 6 places. Revenue in Stripe. Traffic in Plausible. Activations in your product DB. Newsletter health in Resend. Customer support load in Intercom. Pipeline state in your CRM. To answer "how are we doing this week?" you tab-hop for 30 minutes, screenshot dashboards, and assemble a Slack message. This workflow builds the pipeline that ingests metrics from all sources nightly, computes the metrics that matter (not the ones each tool surfaces), and produces a unified weekly view + Slack digest. Replaces $500/mo BI tools.
Build a weekly investor update automation
Investor updates die from inconsistency. Month 1 you ship a thoughtful 800-word update. Month 4 you skip because you're "too busy." Month 7 you ship an apologetic update because investors emailed asking. Investors notice. Consistency signals competence — more than the content of any single update. This workflow auto-pulls metrics + project updates + commentary into a drafted update you spend 15 min editing before sending. Same investors, same update quality, but it ships on the first Sunday of every month no matter what.
Build a founder personal CRM (relationships at scale)
As a founder you build relationships with 50-200 people: investors, customers, advisors, ex-coworkers, would-be-hires, partners, journalists. Each one wants to be remembered. Each one notices when you remember (or don't). Your phone contacts list isn't enough. CRMs are for sales pipelines, not relationship maintenance. This workflow builds a personal CRM that tracks who you've talked to, what they care about, what you owe them, and surfaces "you should ping X — it's been 4 months" — preventing slow trust-decay across your network.
Build a customer feedback aggregator (Reddit + Twitter + Intercom + email)
Customer feedback is scattered: complaints in Intercom, feature requests in support emails, public confusion on Twitter/X, niche discussions on Reddit, casual gripes in your Discord. You see fragments of each, never the whole picture. You ship features based on the loudest customer this week. This workflow builds the aggregator that ingests feedback from 4-6 sources, clusters across them, surfaces patterns ("8 mentions of approval-flow confusion this month, across 3 channels"), and produces a product backlog prioritized by frequency × severity.
Build a cash runway + burn alert system
Cash death is the #1 startup killer, and it's almost always a slow-motion accident. "We have 9 months" turns into "we have 4 months" without anyone noticing the meeting where it happened. The reason: runway isn't tracked weekly. It's checked when investors ask, or when you panic. This workflow builds the alert system that recomputes runway weekly from real cash + real burn, projects forward under multiple scenarios, and fires alerts at 9-month / 6-month / 3-month thresholds so you start your raise (or cut burn) BEFORE it's an emergency.
Build a decision log + strategic memo archive
Six months ago you decided to focus on mid-market instead of enterprise. You wrote a Slack message. It's gone. Three new hires later, someone asks "why aren't we chasing enterprise?" and you explain again, but you can't remember WHY you decided — was it pricing? Sales cycle? Customer fit? You re-litigate. Sometimes you reverse a decision that took 3 weeks to make originally. This workflow builds the decision log: every major decision documented with context, alternatives, reasoning, and outcome — searchable, AI-summarized, and surfaceable when the topic comes up again.
Build a hiring pipeline tracker (sourcing → offer)
As a solo founder running 3 simultaneous hires (designer + engineer + first sales rep), you're juggling 50+ candidates across stages. Without a system: candidates dropped because you forgot to follow up, double-booked interviews, lost track of who's ahead/behind, panicked when you realized you hadn't sent the offer to your favorite engineer in 2 weeks. This workflow builds the pipeline tracker that makes solo-founder hiring sustainable: clear stages per role, auto-reminders on stuck candidates, AI-drafted next-step emails, decision support, and offer-stage tracking with deadlines.
Build a board-deck-prep automation (quarterly metrics → drafted deck)
Every quarter, board prep eats your week. Pulling metrics from 5 systems, building slides in Google Slides, writing commentary, redoing slides because the data shifted, scrambling the night before. Then the actual board meeting is 90 min of you reading slides to people who've already seen the deck — instead of the strategic discussion you wanted. This workflow auto-generates 80% of the deck from your existing data systems, leaving you 1 hour of strategic narrative work + a deck that ships clean. Board meeting time goes from "info dump" to "high-leverage discussion."
Get notified about new workflow drops
The library is now fully in the app: free workflows, premium workflows, and pack pages all share the same catalog. We send weekly updates with new workflows, blog posts, and what we shipped. One email Sundays. No spam.