Founder Edition
Validation through fundraising through scale — plus the founder-ops systems that turn a solo founder into a 5-person team. Starts with the startup profile that all other workflows build on.
Start here — Foundation
Free with email signup (7)
Validate a startup idea in 30 minutes
You have an idea bouncing around your head. Instead of spending weeks building something nobody wants, you spend 30 minutes stress-testing it with structured AI analysis — and get a brutally honest go/no-go verdict.
Define your ICP and first 10 customers
You know roughly who your product is for, but "startups" or "marketing teams" isn't specific enough to send a cold email. This gives you a razor-sharp ICP and a list of 10 real companies/people you can contact THIS WEEK.
Write a one-pager that explains your startup in 60 seconds
You've been explaining your startup for weeks and people still don't get it. Or worse — they nod politely but never follow up. This creates a one-page document so clear that any smart person understands your startup in 60 seconds flat.
Kill or pivot decision framework
You're stuck. Metrics are flat, motivation is fading, and you can't tell if you should push through, pivot, or shut it down. Instead of agonizing for weeks (while burning runway), this gives you a structured 45-minute process to make the decision with evidence — not vibes.
Write your investor update (monthly)
You keep pushing off investor updates because they feel like a chore. This workflow turns your raw numbers and context into a structured, honest update in 15 minutes — so you actually send it every month.
Prioritize your roadmap
You have 47 feature ideas, 12 customer requests, and 3 opinions from investors. Everything feels urgent. You debate the same items every week without resolution. This gives you a scored, defensible roadmap with clear reasoning for every decision.
Weekly founder review
You end each week feeling busy but unsure if you made progress. Important things slip through the cracks. You don't learn from mistakes because you never pause to reflect. This gives you a 30-minute weekly ritual that keeps you on track and compounds learning over time.
Coming with premium tier (33)
The 33 workflows below dig deeper — they cover heavier strategic work and system-building infrastructure. Get notified when premium launches by subscribing below.
TAM/SAM/SOM analysis for your startup
Top-down + bottom-up market sizing with defensible assumptions.
Competitive landscape analysis
Matrix + positioning gaps + where you actually win.
Customer interview script + synthesis
Open-ended questions that reveal pain — not feature requests.
Pricing strategy from zero to first price
Value anchor + price ceiling + first-price recommendation with reasoning.
Market research brief
Market sizing + buyer personas + competition + entry points in one doc.
Find your unfair advantage
Structured discovery of what only YOU can build — most founders miss this.
Build your pitch deck (10 slides that actually work)
10-slide structure investors expect, populated with YOUR specifics.
Prepare for investor Q&A (the hard questions)
The 20 hardest questions + your honest, prepared answers.
Launch on Product Hunt (the full playbook)
Pre-launch + launch-day + post-launch playbook for a top-5 finish.
Write a cold investor email that gets a meeting
Cold investor email that doesn't sound like every other cold investor email.
Create a launch deck (for customers, not investors)
Customer-facing launch deck — different from investor deck, often confused.
Financial model (simple, for early-stage)
Operating model that handles 3 scenarios + the assumptions investors test.
Write your fundraising memo (for warm intros)
Memo that warms investors before the first call — turns cold to warm.
Competitive positioning statement (talk about competitors)
How to talk about competitors without trashing them or sounding insecure.
Design your MVP scope (what to build first)
Cut everything but the core: the 1-feature MVP scoping framework.
Write your company's operating system
How decisions get made, how priorities get set, how the team operates.
Write a strategic memo
Memo template that surfaces your thinking — a tool for clarity, not document theater.
Set OKRs that actually drive behavior
OKRs that aren't just KPIs renamed — outcomes + tracking + check-ins.
First 10 customers playbook
How to find, qualify, and close your first 10 customers — the specifics.
Analyze your metrics
Metric analysis that surfaces what to do next, not just what happened.
Write a partnership/BD proposal
Partnership proposal with mutual upside math — not just "let's integrate".
Hire your first employee
Sourcing through offer for your first non-founder hire — most critical decision.
Build your advisory board
Who to pick, how to ask, what to offer — and the cadence to actually use them.
Build an investor CRM + outreach pipeline
Stage-tracked pipeline with AI-drafted follow-ups and warm-intro nudges.
Build a customer interview synthesis pipeline
N transcripts → AI-clustered themes → ranked pain points → product decisions.
Build a metrics dashboard pipeline (multi-source)
Unified Mon-morning dashboard from Stripe + Plausible + product DB + Slack.
Build a weekly investor update automation
Auto-drafted update from metrics + Linear + Stripe — ships even on busy weeks.
Build a founder personal CRM (relationships at scale)
Tier-based reminders for who to ping when — stops slow trust-decay.
Build a customer feedback aggregator (multi-channel)
Reddit + Twitter + Intercom + email → unified themes → product priorities.
Build a cash runway + burn alert system
Daily balance + monthly burn + threshold alerts at 12/9/6/3 months.
Build a decision log + strategic memo archive
Every major decision logged, AI-summarized, searchable for "why did we do X?"
Build a hiring pipeline tracker (sourcing → offer)
Stage-tracked candidates per role with AI-drafted stage-transition emails.
Build a board-deck-prep automation
Quarterly metrics + AI commentary + auto-assembled deck — board meetings become strategic.
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