Marketer pack
Claude Skill
Co-Marketing Partnership Planner
Finds co-marketing partners with the same audience but no budget competition, and plans joint campaigns sized to the fit.
What it does
Identifies ideal co-marketing partners — same buyer, adjacent in the workflow, complementary rather than competitive — and brainstorms joint campaigns (co-content, webinars, integration launches, cross-promotion) sized to the partnership. Evaluates fit before you invest, so you partner with companies whose audience actually overlaps yours.
When to use
- ✓Looking for co-marketing or partner-marketing opportunities
- ✓Planning a joint campaign with a specific partner
- ✓Evaluating whether a partnership is worth the effort
When not to use
- ✗It's a customer referral program — that's a different skill
- ✗The "partnership" is really a sales channel / reseller deal
Install
Download the .zip, then unzip into your Claude skills folder.
mkdir -p ~/.claude/skills
unzip ~/Downloads/co-marketing-partnership-planner.zip -d ~/.claude/skills/
# Restart Claude Code session.
# Skill is now available — Claude will use it when relevant.SKILL.md
SKILL.md
---
name: co-marketing-partnership-planner
description: Use when finding co-marketing partners, planning joint campaigns, or evaluating partnership fit. Triggers on "co-marketing", "partner marketing", "joint campaign", "who should we partner with", "cross-promotion", "integration marketing".
---
# Co-Marketing Partnership Planner
The best co-marketing partner shares your audience but not your budget line. They solve a different problem for the same buyer, so a joint campaign reaches qualified people neither of you would reach alone — without either side cannibalizing the other.
## Identify partners by audience overlap
Look for:
- **Same buyer persona, different problem** — your customer needs both, for different reasons
- **Adjacent in the workflow** — used before, after, or alongside your tool
- **Similar stage and customer size** — so the audiences actually match
- **Complementary, not competitive** — never a partner who competes for the same spend
A useful prompt: what tools do your customers already use? Those vendors share your audience.
## Match the campaign to the fit
Size the campaign to the relationship: co-authored content or a webinar for a new partnership; an integration launch, bundle, or co-promotion for a deeper one. Don't propose a big joint launch with a partner you've never worked with.
## Structure before you commit
Agree who does what, how leads and credit are split, and what each side promotes — in writing. Uneven effort or unclear lead-sharing is what sours partnerships.
## Anti-patterns
- Partnering for reach with a partner whose audience doesn't actually overlap
- "Let's collaborate" with no specific campaign attached
- Lopsided effort or undefined lead-sharing
- A competitor dressed up as a complementary partner
Example prompts
Once installed, try these prompts in Claude:
- We sell to RevOps leaders. Find 5 adjacent tools we could co-market with and a campaign idea for each.
- We're co-hosting a webinar with [partner]. Plan the joint campaign and split the work.