Claude Skills for marketers
Landing copy, ad variants, press releases, case studies, launch comms, brand voice, SEO meta, newsletters. The marketing workflow as installable Claude skills.
How to install
Claude Code (CLI): Download the pack, then unzip into your skills folder.
mkdir -p ~/.claude/skills
unzip ~/Downloads/marketer-pack.zip -d ~/.claude/skills/For project-only skills, use .claude/skills/ in your repo root instead. Restart Claude Code (or the session) and the skills become available.
Claude.ai (web): Upload via Settings → Skills (where supported on your plan).
Skills in this pack
Landing Page Copy Writer
Drafts a full landing page from a value prop — hero, features, social proof, FAQ, CTA.
Ad Variant Generator
Generates 5-10 ad variants across Google, Meta, LinkedIn — testing different angles, hooks, CTAs.
Press Release Writer
Drafts a structured press release — lede, dateline, quotes, boilerplate. Honest about news vs hype.
Case Study Writer
Drafts a customer case study from interview notes. Story arc, specific numbers, quotable lines.
Launch Announcement Writer
Drafts coordinated multi-channel launch comms — blog, email, social, internal — with consistent message.
Brand Voice Doc Builder
Builds a brand voice + tone guide from your existing writing. Do/don't pairs, vocabulary, examples.
SEO Meta Writer
Writes title tags + meta descriptions that hit the keyword, drive the click, fit the character limit.
Newsletter Drafter
Drafts a curated newsletter from a list of links/topics. Curates not summarizes. Voice consistent.
Social Post Writer
Turns a longer piece into platform-specific posts for LinkedIn, X, Threads. Hook, body, CTA.
Content Calendar Planner
Plans an editorial calendar for a quarter — themes, formats, channels, mapping to funnel stage.
Email Campaign Writer
Drafts drip / nurture / promo email sequences with subject lines, preview text, body, CTAs.
Webinar Promotion Kit
Webinar invite email + reminder sequence + landing page copy + post-webinar follow-up.
Competitor Positioning Analyzer
Pulls positioning angles from competitor copy and identifies a wedge for your brand.