Claude Skills for marketers
Landing copy, ad variants, press releases, case studies, launch comms, brand voice, SEO meta, newsletters. The marketing workflow as installable Claude skills.
How to install
Claude Code (CLI): Download the pack, then unzip into your skills folder.
mkdir -p ~/.claude/skills
unzip ~/Downloads/marketer-pack.zip -d ~/.claude/skills/For project-only skills, use .claude/skills/ in your repo root instead. Restart Claude Code (or the session) and the skills become available.
Claude.ai (web): Upload via Settings → Skills (where supported on your plan).
Skills in this pack
Landing Page Copy Writer
Drafts a full landing page from a value prop — hero, features, social proof, FAQ, CTA.
Ad Variant Generator
Generates 5-10 ad variants across Google, Meta, LinkedIn — testing different angles, hooks, CTAs.
Press Release Writer
Drafts a structured press release — lede, dateline, quotes, boilerplate. Honest about news vs hype.
Case Study Writer
Drafts a customer case study from interview notes. Story arc, specific numbers, quotable lines.
Launch Announcement Writer
Drafts coordinated multi-channel launch comms — blog, email, social, internal — with consistent message.
Brand Voice Doc Builder
Builds a brand voice + tone guide from your existing writing. Do/don't pairs, vocabulary, examples.
SEO Meta Writer
Writes title tags + meta descriptions that hit the keyword, drive the click, fit the character limit.
Newsletter Drafter
Drafts a curated newsletter from a list of links/topics. Curates not summarizes. Voice consistent.
Social Post Writer
Turns a longer piece into platform-specific posts for LinkedIn, X, Threads. Hook, body, CTA.
Content Calendar Planner
Plans an editorial calendar for a quarter — themes, formats, channels, mapping to funnel stage.
Email Campaign Writer
Drafts drip / nurture / promo email sequences with subject lines, preview text, body, CTAs.
Webinar Promotion Kit
Webinar invite email + reminder sequence + landing page copy + post-webinar follow-up.
Competitor Positioning Analyzer
Pulls positioning angles from competitor copy and identifies a wedge for your brand.
Technical SEO Audit
Audits a site for the technical SEO issues that actually move rankings — crawlability, schema, Core Web Vitals, internal linking.
Answer-Engine Optimization Brief
Briefs your content for ranking in LLM answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews) — not just classic SEO.
Landing-Page Conversion Audit
Audits a landing page for conversion-killing issues — above-the-fold clarity, friction in the form, weak proof, anti-trust signals.
Referral Program Designer
Designs a referral program with the incentive structure, anti-fraud rules, and measurement built in — not just "refer a friend, get $20."
Cold Email Sequence Architect
Designs a multi-touch cold email sequence with the breakdown that actually gets opens, replies, and meetings.
Content Strategy Planner
Builds a quarterly content plan from search intent + business goals, not from a brainstorm.
Paid Ads Campaign Architect
Designs a paid campaign — channel, audience, creative direction, budget split, kill criteria — without burning $20K to learn.
A/B Test Setup Coach
Designs an A/B test that can produce a real conclusion — not "the test was inconclusive" 4 weeks in.
Brand Voice Extractor
Extracts voice rules from your existing strong writing samples — so AI-generated content sounds like you, not like AI.
Pricing Page Optimizer
Audits and redesigns a pricing page for clarity + conversion — the page where most SaaS lose deals silently.
Voice-of-Customer Researcher
Mines interviews, reviews, tickets, and communities into personas, jobs-to-be-done, and the exact language customers use.
Marketing Psychology Advisor
Applies behavioral-science principles — anchoring, social proof, loss aversion, framing — to a specific marketing decision, ethically.
Lead Magnet Planner
Plans a lead magnet that captures qualified emails and leads naturally into the product — format, hook, and distribution.
Community-Led Growth Strategist
Designs a community built on a shared member identity — where value flows to members first and growth compounds from it.
Site Architecture Planner
Plans a site's page hierarchy, navigation, URLs, and internal linking so users and search engines both find what matters.
Analytics Tracking Planner
Designs a tracking plan that answers real decisions — events, naming, conversions — instead of collecting vanity data.
Programmatic SEO Builder
Plans SEO pages at scale from a template plus data — location, comparison, integration pages — without tripping thin-content penalties.
Structured Data Schema Writer
Implements accurate JSON-LD structured data so pages qualify for rich results — FAQ, product, review, breadcrumb.
RevOps Lifecycle Designer
Designs the lead lifecycle and marketing→sales handoff — scoring, routing, stage definitions — so leads stop leaking between teams.
Co-Marketing Partnership Planner
Finds co-marketing partners with the same audience but no budget competition, and plans joint campaigns sized to the fit.
Put these skills to work
Marketing Workflow Pack — step-by-step playbooks that ship the work