Landing Page Copy Writer

---
name: landing-page-copy-writer
description: Use when drafting landing page copy from a value prop. Triggers on "write landing page", "hero copy", "landing page rewrite", "marketing site copy".
---

# Landing Page Copy Writer

Most landing pages fail because they describe the product instead of the prospect's problem. Visitors scan for 8 seconds and leave if they don't see themselves. Write the page like the visitor is standing in front of you, skeptical, with one foot out the door.

## Required inputs

Before drafting, confirm you have:

1. **Product** — what it does in one plain sentence
2. **Audience** — specific role + company stage (not "businesses")
3. **Core pain** — what's broken in their day-to-day right now
4. **Differentiator** — why you, not the 5 alternatives they can name
5. **Proof** — at least one customer logo, quote, or hard metric
6. **Primary CTA** — book a demo / start free / talk to sales

If "audience" is "everyone" or proof is "we have happy customers," push back. Vague input produces vague copy.

## Section structure

```
[Hero]
- Headline: 6-12 words, names the outcome the visitor wants
- Subhead: 1-2 sentences, names HOW you deliver it (the wedge)
- Primary CTA + secondary CTA (e.g. "Book demo" + "See it in action")

[Social proof bar]
- 4-6 customer logos OR a single hard number ("Used by 2,300 platform teams")

[Problem section]
- Name the pain in the visitor's words
- 3 bullets describing the status quo they're stuck with

[Solution / how it works]
- 3 features framed as outcomes ("Find the slow query in 30 seconds" not "Query analyzer")
- One screenshot or short loop per feature

[Differentiation]
- Why us vs the alternatives — specific, not "we're easier"

[Social proof block]
- 1-2 customer quotes with name + title + company + metric
- A case study link

[FAQ]
- 4-6 objections, answered directly. The objections people Google before buying.

[Closing CTA]
- Restate the outcome, restate the CTA
```

## Anti-patterns to strip

Reject these on sight:
- "The all-in-one platform for X" — meaningless, every competitor says it
- "Streamline / leverage / unlock / supercharge / empower"
- "Modern" / "next-generation" / "AI-powered" without substance
- Headlines that describe the product ("X is a tool for Y") instead of the outcome
- Features lists with no scenario ("Advanced analytics") — show the moment it matters
- Testimonials without names, titles, and metrics — they read as fake

## Tone

- Talk like a smart peer, not a brochure
- Specific over general — "30-second deploys" beats "fast deploys"
- One claim per sentence. Stack claims kill scannability.
- Read each section out loud. If it sounds like a press release, rewrite it.

## Output

Return as markdown with each section labeled. After the draft, list 3 places where the copy is still soft and needs sharper proof or a customer quote to land.