Marketer pack
Claude Skill
Content Strategy Planner
Builds a quarterly content plan from search intent + business goals, not from a brainstorm.
What it does
Takes your business goals, target customer, and search/social signal data, and produces a quarterly content calendar with: pillar topics, supporting pieces, distribution plan, repurpose plan. Avoids the "we should write a blog post" trap.
When to use
- ✓Starting content marketing for the first time
- ✓Existing blog isn't producing pipeline and you suspect it's the strategy not execution
- ✓New quarter and you want to plan content from data, not vibes
When not to use
- ✗You haven't shipped enough content yet to have signal — just publish and learn
- ✗Your bottleneck is distribution, not creation — different exercise
Install
Download the .zip, then unzip into your Claude skills folder.
mkdir -p ~/.claude/skills
unzip ~/Downloads/content-strategy-planner.zip -d ~/.claude/skills/
# Restart Claude Code session.
# Skill is now available — Claude will use it when relevant.SKILL.md
SKILL.md
---
name: content-strategy-planner
description: Use when planning a content marketing calendar tied to business goals. Triggers on "content strategy", "editorial calendar", "content marketing plan".
---
# Content Strategy Planner
Most content plans are activity plans ("we'll publish 12 posts"). A real strategy is about which 12 — and why those vs. all the other options.
## Required inputs
1. **Business goal for content** — pipeline / awareness / SEO / community / hiring
2. **Target reader** — specific role, what they search for, what they hate reading
3. **Publishing capacity** — pieces per week / month, in-house vs. outsourced
4. **Existing performance data** — top posts, top queries, conversion rates by piece type
5. **Competitive landscape** — what your category is publishing well (and badly)
## Output
### Pillar topics (3-5)
The big themes you'll own. Each pillar:
- Why this topic for this audience (not "interesting" — load-bearing for their job)
- The query cluster it serves (3-5 searches)
- Your distinctive angle (what you say that competitors don't)
- Cornerstone piece (the deep guide) + supporting pieces
### Quarterly calendar
| Week | Pillar | Format | Length | Audience | CTA | Distribution |
|---|---|---|---|---|---|---|
Each piece: which pillar it ladders to, the search intent it serves, the next-action you want.
### Repurpose plan
Each cornerstone piece → 3-5 derivatives (Twitter thread, LinkedIn carousel, podcast segment, video, newsletter section). Plan these in calendar, don't leave to chance.
### Distribution plan
- Where each piece is published (own site primary, syndication secondary)
- Newsletter slot
- Social handoff (who posts, what format)
- Paid amplification (if any)
### Measurement
- Per-piece: traffic, time-on-page, conversion to email/trial/demo
- Per-pillar: total traffic, ranking trend, pipeline attributed
- Quarterly review: which pillars are pulling weight, which to kill
## Anti-patterns
- "We need more content" → no, you need higher-leverage content
- Topics chosen because the writer finds them interesting (write for the reader)
- Calendar that's mostly news commentary (low durability, won't compound)
- Posting without distribution plan (most posts die in week 1)
## What to NOT publish
- Generic "Top 10" listicles competing in saturated search
- Posts repeating what's well-covered already, with nothing added
- Vendor-promotion disguised as thought leadership
Example prompts
Once installed, try these prompts in Claude:
- Build Q3 content strategy. Goal: pipeline. ICP: ops leaders at B2B SaaS. Current top-of-funnel data: [paste]. Capacity: 1 piece per week.
- Our blog gets traffic but no leads. Help me re-plan around topics that actually convert.