Marketing Edition
Content production, conversion copy, SEO/AEO, distribution, attribution — plus the systems that 5x a solo marketer. Starts with the marketing brand profile that all other workflows build on.
What the full pack includes
The Marketing pack covers two layers: 28 operational playbooks for content, copy, SEO/AEO, and distribution work, and 10 step-by-step builds of pipelines a solo marketer or small team can run weekly.
Operational playbooks (28 workflows)
Marketing Brand Profile, content repurposing (1 → 10), landing pages that convert, monthly content calendar, email sequences, 15-minute website-copy audit, LinkedIn posts, lead magnet outlines, launch copy, competitor positioning, SEO content briefs, paid-social ad copy, brand voice guide, customer interviews → marketing copy, 20-minute newsletter issue, messaging frameworks for new features, email subject-line audits, case studies that sell, webinar planning + promotion, social proof from raw data, About page copy, full SEO audit, AEO optimization, content-gap research, Reddit/forum → content ideas, content that ranks and reads well, topical authority strategy, brand mention monitoring.
Pipelines you build once and run weekly (10)
- 01Content production pipeline — Calendar → brief → draft → edit → publish. End-to-end flow for getting an idea into the world without thrashing.
- 02Newsletter automation pipeline — Data → digest → send. Pulls from your usage data, blog, changelog, picks what matters, drafts the issue.
- 03SEO content factory at scale — Keyword → publish → track. A repeatable system for going from a target keyword to a published, tracked, ranking page.
- 04AEO optimization pipeline — Bulk-audit existing pages for AI citation. Finds the pages most likely to be cited by Claude/ChatGPT/Perplexity and shapes them for inclusion.
- 05Competitor intelligence monitor — SEO + content + social, multi-source. Tracks competitor publishing cadence, ranking shifts, social moves in one dashboard.
- 06A/B testing infrastructure — Landing pages, emails, subject lines. Test, measure, decide — without each test feeling like a one-off project.
- 07Brand voice consistency checker — Every output graded against your voice doc. Catches drift before it ships.
- 08Content repurposing engine — 1 source → 5+ formats automatically. Blog post becomes LinkedIn carousel, newsletter section, tweet thread, video script.
- 09Lead scoring + nurture sequence automation — Score leads on fit + intent. Route into the right nurture sequence without manual sorting.
- 10Attribution pipeline (UTM → campaign → revenue) — Ties marketing spend to revenue with clean UTM tagging, campaign rollups, and revenue attribution.
Start here — Foundation
Free with email signup (7)
Turn one piece of content into 10
You spend hours creating a blog post, video, or podcast episode — then post it once and move on. This workflow extracts maximum value from one piece of content by repurposing it into 10 platform-specific formats.
Audit your website copy in 15 minutes
Your website exists but you're not sure if the copy is actually working. This workflow gives you a structured audit that identifies what's clear, what's confusing, what's missing, and what to fix first — without hiring a copywriter.
Write LinkedIn posts that get engagement (not cringe)
You want to post on LinkedIn but everything you draft sounds like corporate fluff or cringe "thought leadership." This workflow helps you write posts that sound human, have a real hook, and start conversations — without the "I'm humbled to announce" energy.
Analyze competitor positioning
You know your competitors exist but you're not sure how your messaging compares to theirs — or where the gaps are. This workflow maps what competitors say, to whom, and with what proof, then identifies your differentiation opportunity.
Write a newsletter issue in 20 minutes
You know you should send a newsletter consistently, but every issue feels like starting from scratch. This workflow gives you a repeatable process that produces a solid draft in 20 minutes — leaving time for your personal touch.
Optimize your content for AI answers (AEO)
Your content ranks on Google but never gets cited by ChatGPT, Perplexity, or Google AI Overviews. AEO (AI Engine Optimization) restructures your content so AI systems pull from YOU as the authoritative source.
Turn Reddit/forum threads into content ideas
You're guessing what content to create instead of building what people are actively asking for. Reddit and forums are real-time signal generators — people literally tell you what they need help with.
Premium workflows (35)
The 35 workflows below are now built into the app as first-class pages. They cover the heavier strategic work and system-building infrastructure, and open with the relevant full-pack access or all-access.
Write a landing page that converts
You stare at a blank page trying to write landing page copy that actually gets people to click. This workflow gives you a section-by-section framework that produces complete, conversion-focused copy — hero through CTA.
Build a content calendar for the month
You know you should post consistently, but every week you scramble to figure out what to say. This workflow generates a full 4-week content calendar with topics, formats, hooks, and strategic intent — so you just execute.
Write email sequences that don't get ignored
You need a nurture or onboarding sequence but writing 5-7 emails that flow logically, build trust, and drive action is overwhelming. This workflow maps the emotional journey first, then generates each email with constraints that prevent generic filler.
Create a lead magnet outline
You know you need a lead magnet to grow your email list, but you're stuck on what to create, how to structure it, and how to make it good enough that people actually use it (and remember you). This workflow takes you from "I should make something" to a complete outline with title, structure, and promotion plan.
Write product launch copy
You're launching a new feature or product and need copy for email, social, blog, Product Hunt, and in-app — but writing the same announcement 5 different ways is exhausting. This workflow generates a core narrative and adapts it for every channel.
Write SEO content briefs that writers can actually use
You assign content to writers but the drafts come back off-target because your brief was "write about [keyword]" with no structure. This workflow produces a complete brief with angle, outline, key points, and success criteria — so writers deliver what you actually need.
Write ad copy that stops the scroll (paid social)
You need multiple ad variants to test but writing them from scratch takes forever, and most end up sounding the same. This workflow generates genuinely different angles so your A/B tests actually test something.
Build your brand voice guide with AI
Your team writes in different voices. Blog posts sound different from emails which sound different from social. You know what your brand "sounds like" but it's all in your head. This workflow extracts it into a documented guide anyone can follow.
Turn customer interviews into marketing copy
You have gold buried in customer interview transcripts — their exact words for describing pain, results, and emotions — but extracting and reformatting it for marketing takes hours. This workflow pulls out the usable quotes and formats them for every channel.
Create a messaging framework for a new product/feature
You're launching something new and everyone describes it differently — sales says one thing, marketing another, the founder something else entirely. This workflow creates a single messaging framework that aligns everyone from elevator pitch to detailed positioning.
Audit and improve your email subject lines
You're sending emails but open rates are inconsistent and you don't know why some subject lines work and others don't. This workflow analyzes your recent performance, identifies patterns, and generates new options based on what's actually working.
Write a case study that sells (not just documents)
Most case studies are boring recaps that no prospect finishes reading. This workflow creates narrative-driven case studies with tension, transformation, and specific results that actually move prospects toward buying.
Plan and write a webinar/event (content + promotion)
Planning a webinar means juggling content creation, promotion copy, speaker prep, and follow-up sequences — usually across multiple documents and weeks of back-and-forth. This workflow produces everything in one session.
Generate social proof assets from raw data
You have social proof scattered everywhere — NPS comments, G2 reviews, usage stats, customer logos, Slack messages — but none of it is formatted for actual use in marketing. This workflow turns raw proof into ready-to-deploy assets.
Write your About page (company story that connects)
Your About page is either a boring corporate bio nobody reads, or it doesn't exist yet. This workflow creates a company story that builds trust, shows personality, and makes people want to work with you — without the clichés.
Run a full SEO audit with AI
Manual SEO audits take hours of crawling, spreadsheet work, and cross-referencing best practices. AI compresses the analysis phase so you spend time fixing, not finding.
Find content gaps your competitors rank for
You're creating content in a vacuum without knowing what topics your competitors already rank for that you don't cover. This reveals the gaps and turns them into a prioritized content plan.
Write content that ranks AND reads well
Most AI-generated content is keyword-stuffed garbage that neither Google nor humans love. This workflow produces articles that satisfy search intent AND are genuinely worth reading — no filler, no "in today's fast-paced world."
Build topical authority (content cluster strategy)
Publishing random blog posts doesn't build authority. Search engines (and AI systems) reward sites that demonstrate comprehensive expertise on a topic. This workflow builds a pillar + cluster strategy that signals "this site is THE authority on X."
Monitor and respond to brand mentions
People are talking about your brand (or your category) on Reddit, forums, and social media right now. Without monitoring, you miss opportunities to help, correct misinformation, and build community trust. This sets up a lightweight system to catch and respond to mentions.
Build a content production pipeline (calendar → brief → draft → edit → publish)
Solo marketers and small teams cap out at 1–2 posts/week because every post has a 5-stage manual process: pick the topic, brief it, draft it, edit it, publish it. Each stage is a context-switch. AI helps in each stage individually (use marketing-010 for briefs, marketing-001 for drafts) but the switching kills throughput. This workflow builds the production pipeline that connects the stages: topics auto-flow to briefs, briefs auto-flow to drafts, drafts get scored against your voice guide, and you only intervene where human judgment matters. Same person, 4x throughput.
Build a newsletter automation pipeline (data → digest → send)
Weekly newsletters die from inconsistency. You ship 4 weeks in a row, then skip 2, then ship sporadically — and your subscribers tune out. The reason isn't laziness — it's the every-week decision overhead: what goes in this issue? What's the hero? Did I cover that release? This workflow builds the pipeline that decides for you: ingests recent changelog + blog + curated picks, ranks them, drafts the issue, runs deliverability checks, and sends. You go from "writing a newsletter" to "approving a newsletter."
Build an SEO content factory at scale (keyword → publish → track)
SEO content has a paradox — it works at volume (compound traffic over months), but solo marketers can't produce volume without quality dropping into AI-slop. This workflow builds a pipeline that goes from "list of target keywords" to "20 published, optimized, voice-matched posts/month" — with built-in quality gates that prevent the slop and a tracking layer that tells you which posts won the SEO bet. Same person, 10x output, equal-to-better quality.
Build an AEO optimization pipeline (bulk-audit existing pages for AI citation)
AEO (Answer Engine Optimization) is the new SEO — instead of ranking in Google's 10 blue links, you want to be CITED by ChatGPT, Claude, Perplexity, and Gemini when they answer user questions. Most existing content isn't AEO-optimized: no FAQ section, no schema, no structured Q&A, no clear citable claims. Manually retrofitting 100 pages takes weeks. This workflow builds a pipeline that bulk-audits your pages, scores AEO readiness, generates the missing elements (FAQ, schema, citable bullet points), and queues them for one-click deployment.
Build a competitor intelligence monitor (SEO + content + social, multi-source)
Your top 3 competitors shipped 12 things this quarter and you found out about 4 of them — and only because a customer mentioned it. The other 8 quietly stole search rankings, won mindshare, and shifted positioning while you weren't looking. This workflow builds a multi-source monitor that watches competitor websites (new pages), SEO movements (keywords they newly rank for), content output (blog/changelog), and social presence (LinkedIn/Twitter) — then delivers a weekly digest of "here's what they did this week."
Build an A/B testing infrastructure for content (landing pages, emails, subject lines)
Most teams test once a quarter (when a senior thinks of it), pick "winner" after a week (with no statistical significance), and call it data-driven marketing. This workflow builds an always-on A/B testing infrastructure: AI generates variants, traffic splits automatically, results are tracked to significance, winners auto-promote. You stop "thinking about testing" and start running 10-20 experiments/quarter.
Build a brand voice consistency checker (every output graded vs voice doc)
Your brand voice doc exists. Nobody reads it. Six months in, your blog reads like one voice, your emails like another, your social like a third. Add AI-generated content and the drift accelerates. This workflow builds a checker that scores EVERY piece of content (blog draft, email draft, social post, landing copy) against your documented voice — flagging deviation, suggesting fixes, and blocking the lowest-scoring pieces from publishing. The voice doc stops being a Notion page nobody reads and becomes a gate every output crosses.
Build a content repurposing engine (1 source → 5+ formats automatically)
You wrote a 1500-word blog post. It deserves a LinkedIn thread, a Twitter/X thread, a newsletter section, an email subject + body, a carousel, an ad copy variant. Doing all that manually is 2+ hours, so it doesn't get done. The post lives one life on your blog and dies. This workflow builds an engine that ingests one source piece, generates 5-8 channel-specific variants automatically (each respecting that channel's format/voice/length norms), and queues them for one-click publishing. Same content effort, 6x distribution.
Build a lead scoring + nurture sequence automation
Marketing automation (Marketo, HubSpot Marketing Hub) costs $24-60k/year and is overkill for most teams under 5,000 subscribers. But "no marketing automation" means every lead gets the same generic newsletter — and your 9/10 high-intent visitor gets the same treatment as the 1/10 tire-kicker. This workflow builds a lead scoring + nurture system on your existing stack: behaviors score subscribers, scores trigger sequences, sequences deliver right-tier content. Same business outcome at 5% the cost.
Build an attribution pipeline (UTM → campaign → revenue)
You spend $X/month on marketing — LinkedIn ads, sponsorships, content production. Which dollars worked? Today's answer: "we think LinkedIn drove this customer because they mentioned it in onboarding." That's not attribution; that's coincidence. This workflow builds the closed-loop pipeline: UTM tags on every link → tracked visit in analytics → cookie persistence → signup attribution → revenue → reports back to the original campaign. You stop guessing which channels work and start knowing.
Take your product to market (the full launch path)
You built something and you're about to "launch" it — which for most people means one Product Hunt post, a tweet, and then silence. A launch isn't a moment; it's positioning, an SEO foundation, a content engine, measurement, and a path to the first paying customer, in the right order. This is that order.
Nail positioning from real customer language
Your positioning describes the product the way you think about it — features, internal category, the story you tell investors. Buyers don't think in those words. This turns the actual language from reviews, interviews, and forums into a positioning statement that names a specific buyer, their pain, and why you over the alternatives they're already weighing.
Plan & run launch week (Product Hunt + channels)
"Launch" for most people is one Product Hunt post, one tweet, and then refreshing a dashboard while nothing happens. A launch isn't a moment — it's a week, run across the few channels where your specific buyer already spends time. This is the day-by-day playbook: pick the right channels, prep the assets, warm up before the day, run launch day hour by hour, and do the follow-through almost everyone skips.
Stand up the SEO + content foundation
Launch day sends a spike of traffic that's gone by Friday. SEO is the opposite shape — slow to start, then it keeps bringing people in for years, every time someone Googles the problem you solve before they've heard of you. This is the foundation that turns "we launched" into a channel that compounds: the search intent to target, the site structure to support it, and the content plan to fill it.
Wire analytics + attribution you can trust
Launch day arrives, the dashboard fills with pageviews and sessions, and you still can't answer the only question that matters: which channel produced signups, not just traffic? Most analytics setups measure motion, not outcomes. This wires measurement backward from the launch questions you actually need answered, so every event ties to a decision and you trust the number when you see it.
Get notified about new workflow drops
The library is now fully in the app: free workflows, premium workflows, and pack pages all share the same catalog. We send weekly updates with new workflows, blog posts, and what we shipped. One email Sundays. No spam.