Build a lead scoring + nurture sequence automation
Marketing automation (Marketo, HubSpot Marketing Hub) costs $24-60k/year and is overkill for most teams under 5,000 subscribers. But "no marketing automation" means every lead gets the same generic newsletter — and your 9/10 high-intent visitor gets the same treatment as the 1/10 tire-kicker. This workflow builds a lead scoring + nurture system on your existing stack: behaviors score subscribers, scores trigger sequences, sequences deliver right-tier content. Same business outcome at 5% the cost.
Premium workflow
Build a lead scoring + nurture sequence automation is part of the full Marketing Edition library. The full pack has 43 workflows total, including 35premium workflows.
More from Marketing Edition
Build your Marketing Brand Profile
Every marketing workflow assumes AI knows your audience, your brand voice, your product line, your positioning, and your competitors. Without that context, AI writes generic marketing copy that sounds like everyone else. This workflow builds a one-page brand profile you paste at the top of every marketing prompt — so AI writes content that sounds like YOU, not like every other AI-generated marketing email out there.
Turn one piece of content into 10
You spend hours creating a blog post, video, or podcast episode — then post it once and move on. This workflow extracts maximum value from one piece of content by repurposing it into 10 platform-specific formats.
Write a landing page that converts
You stare at a blank page trying to write landing page copy that actually gets people to click. This workflow gives you a section-by-section framework that produces complete, conversion-focused copy — hero through CTA.