Marketer pack
Claude Skill
Lead Magnet Planner
Plans a lead magnet that captures qualified emails and leads naturally into the product — format, hook, and distribution.
What it does
Helps decide what to give away for emails and how to distribute it: picks a format (checklist, template, teardown, mini-tool, data report) matched to the audience's stage, sharpens the hook, and designs the path from download to product adoption. Built so the magnet attracts buyers, not freebie-seekers who never convert.
When to use
- ✓Building an email list or lead-gen engine from content
- ✓An existing opt-in gets downloads but no pipeline
- ✓You have expertise or content to package into an offer
When not to use
- ✗You have no audience or distribution yet — fix that first
- ✗You need the nurture email sequence after capture (that's a separate job)
Install
Download the .zip, then unzip into your Claude skills folder.
mkdir -p ~/.claude/skills
unzip ~/Downloads/lead-magnet-planner.zip -d ~/.claude/skills/
# Restart Claude Code session.
# Skill is now available — Claude will use it when relevant.SKILL.md
SKILL.md
---
name: lead-magnet-planner
description: Use when planning or optimizing a lead magnet for email capture or lead generation. Triggers on "lead magnet", "gated content", "content upgrade", "opt-in", "what should I give away for emails", "freebie", "downloadable".
---
# Lead Magnet Planner
A lead magnet earns its keep only if it attracts the people who could buy — not everyone who likes free things. The best ones are specific, fast to value, and sit right next to the paid product, so consuming the magnet makes the product the obvious next step.
## The qualification test
Before building anything, ask: would a freebie-seeker want this as much as a buyer? If yes, the magnet is too generic — it'll inflate the list and starve the pipeline. A magnet for "ops managers at 200-person companies running payroll" filters better than "10 productivity tips."
## Choose the format for the job
Rank formats by how well they qualify and how fast they deliver value:
- **High-qualify, fast value** — a template, checklist, calculator, or teardown the buyer uses on their own work
- **Medium** — a focused guide or data report on a problem only the buyer has
- **Low** — a broad ebook nobody finishes
Pick the smallest thing that delivers a real, specific win.
## Path to the product
Design the step after the download: the magnet should reveal the problem your product solves, so the natural next move is to try it. A magnet disconnected from the product trains a list that never converts.
## Distribution
Plan where it goes before you build it — the channels where the buyer already is (a specific subreddit, a partner's newsletter, a comparison page). A magnet with no distribution plan is a PDF nobody sees.
## Anti-patterns
- A generic ebook that attracts students, not buyers
- A magnet unrelated to what the product actually does
- Building it before knowing how it'll be distributed
- Optimizing the opt-in rate while ignoring lead quality
Example prompts
Once installed, try these prompts in Claude:
- Plan a lead magnet for a B2B payroll tool targeting ops managers — something that attracts buyers, not students.
- Our ebook gets downloads but no pipeline. Rethink the offer so it actually qualifies leads.