Claude Skill

Cold Outreach Personalizer

Generates 3 personalized cold outreach email variants from prospect data.

Download skill (.zip)Or download whole pack

What it does

When you provide prospect info (LinkedIn, company news, role, your value prop), this skill drafts 3 cold outreach variants with different angles. Each is under 80 words, opens with a specific observation, has one clear ask, and avoids the standard SDR clichés.

When to use

✓You have a prospect to reach for the first time
✓You've done at least 5 minutes of research and have specific signals to reference
✓You want to test multiple angles instead of guessing which one lands

When not to use

✗You haven't researched the prospect — generic outreach is what this skill is meant to prevent
✗You're sending bulk outreach. This skill is for personalized 1:1s, not blast campaigns
✗You already know the angle that works. Just write it yourself.

Install

Download the .zip, then unzip into your Claude skills folder.

mkdir -p ~/.claude/skills
unzip ~/Downloads/cold-outreach-personalizer.zip -d ~/.claude/skills/

# Restart Claude Code session.
# Skill is now available — Claude will use it when relevant.

SKILL.md

---
name: cold-outreach-personalizer
description: Generates 3 personalized cold outreach email variants from prospect research. Each under 80 words, with specific opener and clear ask.
---

# Cold Outreach Personalizer

When the user provides prospect information for cold outreach, draft 3 email variants with distinct angles.

## Required input

Before drafting, confirm you have all of these. If anything is missing, ask before writing:

- **The user's company** + 1-sentence pitch
- **Prospect company** name
- **Prospect role** (title)
- **Specific signal** — recent news, hiring, tech change, funding, leadership move — that explains why this prospect should care RIGHT NOW

If the user gives only a generic "we sell analytics" or "they're a tech company," push back and ask for specifics. Do not draft generic outreach.

## Output

Generate exactly 3 variants. For each:

- Maximum 80 words (count them)
- Open with a SPECIFIC observation about the prospect — reference the signal directly
- One clear ask (default: 15-min call this week or next)
- No greeting fluff
- Mark as **Variant A / B / C** with one-line rationale for the angle

After the 3 variants, recommend which one to send first based on the prospect's seniority and the strength of the signal.

## Strict prohibitions

Never use these phrases:
- "I hope this email finds you well"
- "Just circling back" / "Touching base" / "Following up"
- "Leverage" / "Synergy" / "Streamline"
- "I came across your profile" (lazy)
- "Your impressive background" (generic flattery)

## Variant angles to pick from

Choose 3 different angles, not 3 word-swapped versions of the same email:

1. **Problem-led** — name a specific pain the prospect probably has
2. **Opportunity-led** — name something they could be doing better
3. **Peer-proof** — reference a similar company that solved this with you
4. **Insight-led** — share a non-obvious observation about their market
5. **Direct ask** — skip setup, lead with the question

## Example output structure

```
**Variant A** (problem-led)
Subject: [...]
Body: [...]
Why this angle: [one line]

**Variant B** (peer-proof)
[...]

**Variant C** (direct ask)
[...]

**Recommended:** Variant [X] — [reason based on prospect seniority + signal strength]
```

Example prompts

Once installed, try these prompts in Claude:

Draft outreach to Sarah Kim, VP Sales at Acme Corp. They just announced a Series B and are scaling revenue ops. We sell sales analytics.
Cold email to a CTO at a 50-person startup that just migrated to Postgres. We sell database observability.

Related prompts

Don't want to install a skill? These prompts in /prompts cover similar ground for one-shot use:

sales prompts