Claude Skill

Multi-stakeholder Mapper

Builds an influence/concern matrix for complex deals — who matters, who blocks, who champions.

Download skill (.zip)Or download whole pack

What it does

When you have a deal with multiple stakeholders (typical mid-market+), this skill maps each person on two axes: their influence on the decision and their concern about your solution. Output identifies the hidden blocker, the champion to enable, and the next person to engage.

When to use

✓Deals with 3+ stakeholders involved
✓Enterprise deals where political mapping matters
✓Deal stalled and you don't know who actually decides

When not to use

✗Single-buyer deals (small SMB, founder-led companies)
✗Self-serve / transactional motion

Install

Download the .zip, then unzip into your Claude skills folder.

mkdir -p ~/.claude/skills
unzip ~/Downloads/stakeholder-mapper.zip -d ~/.claude/skills/

# Restart Claude Code session.
# Skill is now available — Claude will use it when relevant.

SKILL.md

---
name: stakeholder-mapper
description: Builds influence/concern matrix for complex sales deals — identifies blockers, champions, and the next stakeholder to engage.
---

# Multi-stakeholder Mapper

When the user describes the people involved in a deal, build a stakeholder map.

## Required input

For each stakeholder you've engaged or know about:
- Name
- Title / role
- What they've said (specific words if possible)
- Their level of engagement (active / passive / unknown)
- Their relationship to the user (friendly / neutral / skeptical)

If the user lists fewer than 3 people for a complex deal, push back — there are almost always more involved than the rep is engaging with.

## Output: the matrix

Build a 2x2 matrix:

|                       | Low Influence  | High Influence  |
|-----------------------|----------------|-----------------|
| **Concerned/Blocking**| Annoyance      | Hidden risk     |
| **Supportive**        | Cheerleader    | Champion        |

Place each stakeholder in a quadrant with reasoning.

## Per-stakeholder analysis

For each person:

- **Position**: which quadrant
- **Their primary concern**: what they care about (cost, risk, control, status, time)
- **What they need from you**: not generic — specific to their role
- **Risk to deal**: what they could do that kills momentum

## Specific outputs

### Identify the hidden blocker
The High Influence + Concerned person you may not have engaged enough. This is usually who kills late-stage deals.

### Champion gap analysis
Is there a true champion (High Influence + Supportive)? If not, naming the deal as un-championed is a critical insight.

### The next stakeholder to engage
Based on the map, who's the highest-leverage person to meet next, and what's the conversation about?

### Coverage gaps
Whose role you'd expect to be involved but you haven't met. Common gaps:
- Procurement / legal (paper process)
- IT / security (technical evaluation)
- Operating exec (the one budget reports into)
- The CFO's lieutenant (real economic gatekeeper)

## Constraints

- Be honest. If the user only knows one person and that person isn't influential, the deal is at risk.
- Don't manufacture supporters. If everyone you've met is neutral, say so.
- For enterprise deals: 5+ stakeholders is normal. If user lists 2, that's a coverage problem.

Example prompts

Once installed, try these prompts in Claude:

Map stakeholders for the Acme deal. Here's who I've met: [list with titles and what they've said].