Build a battlecard for {{competitor}}. It needs to be useful in the 30 seconds between a prospect mentioning them and your rep needing to respond.
Inputs:
- What you know about them: {{paste — public positioning, pricing, recent customer wins/losses, sales motion}}
- Our strongest differentiation: {{paste — our 3 best wedges}}
- Our honest weaknesses vs. them: {{paste — where they genuinely win}}
Output as a table with these rows, in this order:
| Row | Content |
|---|---|
| **One-line positioning** | How they pitch themselves, in their words |
| **Where they win** | Honest. The 2–3 scenarios where they're the right choice |
| **Where we win** | The 2–3 scenarios where we are — concrete, not "better UX" |
| **Their pricing motion** | How they price, what triggers expansion, where they hide cost |
| **Common objection from their customers** | What we'd hear if a prospect already evaluated them |
| **Quick talk track** | 2 sentences a rep can actually say in a discovery call |
| **Trap questions to ask the prospect** | Questions that surface where we'd win without trash-talking them |
| **Don't say** | Specific phrases that backfire or sound desperate |
Hard rule: no "we're better" without specifics. If our advantage is genuinely "we ship faster," say what shipped in the last quarter that proves it.competitiveenablementsales-collateral