Research recent public mentions, reviews, and social posts about {{product or competitor}}. Pull the ones that would be useful as proof points.
Search across:
- Review sites (G2, Capterra, TrustRadius, Reddit threads in relevant subs)
- LinkedIn posts mentioning the product by name
- Conference talks, podcast quotes, public Slack/Discord communities
- Earnings calls or investor materials (if a public customer mentioned them)
For each useful mention, output:
| # | Quote (verbatim, ≤2 sentences) | Persona (job title) | Source + URL | Date | Useful for |
|---|---|---|---|---|---|
| 1 | "..." | VP Eng | g2.com/... | 2026-03 | Beating [competitor] on reliability |
Rules:
- Only include verbatim quotes (no paraphrasing). If you can't link it, don't include it.
- Filter to mentions from the last 18 months unless older ones are particularly strong.
- Skip vendor-published case studies — surface organic mentions only.
- Include 3–5 negative quotes about competitors if relevant — useful for sharpening positioning.
- Flag anything that's a single-person opinion vs. a representative pattern.
If you can't find ≥5 quotes, say so honestly — don't pad with weak mentions.social-proofresearchenablement