Generate positioning and messaging for {{product or feature}}.
Target audience: {{who you're trying to reach}}
Core problem it solves: {{the job to be done}}
Nearest alternative most prospects use: {{what they currently do instead}}
Specific differentiation: {{what you do that the alternative doesn't}}
Provide:
1. Positioning statement — 1-2 sentences (internal use, not copy)
2. Tagline options — 5, each under 8 words
3. Value proposition — 1 paragraph a non-expert can read and understand
4. 3 key messages — the claims that support the positioning, each with:
- The message (1 sentence)
- The proof point (concrete, not "industry-leading")
- The CTA it leads to
Flag: which message is strongest and which is the most overused in your category.positioningmessaginglaunchGTMcopy