Draft a renewal pitch for {{customer}}. Ground every claim in their actual data — no generic value language.
Inputs:
- Original goals at purchase: {{paste — what they said they wanted}}
- Actual usage / outcomes over the term: {{paste — adoption metrics, things shipped because of us, business outcomes}}
- Known sentiment: {{paste — feedback, complaints, NPS, exec comments}}
- Contract details: {{current price, term, terms changing}}
- What we want at renewal: {{flat, uplift %, expansion, multi-year}}
Output as a 1-page pitch with this structure:
## What you set out to do
2 sentences restating their goals in their words.
## What actually happened
3–5 bullets, each with a number. Not "improved efficiency" — "cut support ticket resolution from 36h to 9h average."
## What's still on the table
1–2 outcomes they wanted that haven't landed yet, and why (honest — if it's our fault, say so), and the plan to get there.
## What renewal looks like
The terms in plain English. If price is changing, name it and the reason. No fog.
## Why now is the right time to commit
A specific reason tied to their roadmap, not "to lock in this pricing."
Also produce a follow-up email (3 sentences max) the AE can send within 24h of the renewal call.
Hard rule: if the actual outcomes are weak, say so internally before the pitch — don't dress up a thin year as a strong one. A weak renewal is a different conversation.renewalscustomer-successpitch