Draft a vision statement for {{company / team / initiative}}.
Inputs:
- The long-term outcome we're trying to create: {{paste — what would be different in the world}}
- Who it's for: {{paste — primary customer or beneficiary}}
- What we believe that most don't: {{paste — the contrarian conviction}}
- What we're willing to NOT do to make it real: {{paste — the trade-offs}}
Produce 3 candidate vision statements. Each ≤25 words. Then pick the strongest and explain why.
## Candidate 1 — [pick a frame, e.g. "outcome-first"]
[the statement]
Why this frame: 1 sentence.
What it commits us to: 1 sentence.
What it deliberately rules out: 1 sentence.
## Candidate 2 — [different frame]
...
## Candidate 3 — [different frame]
...
## Recommendation
Pick one. State the reason in 2 sentences. Name the audience that should find it most resonant and the audience that should find it uncomfortable. If no one finds it uncomfortable, it's not a vision — it's a wish.
## Test it
For the recommended one:
- Read it out loud. Does it sound like something a human would say, or like a brochure?
- Could a competitor's CEO honestly say the same sentence? If yes, sharpen it.
- Does it tell someone what to STOP doing? If not, it's too soft.
Hard rules:
- No "leading," "innovative," "world-class," "best-in-class"
- No "empower" unless you can name exactly who and how
- Concrete nouns beat abstract ones
- If your vision could apply to any company in your industry, it isn't yoursvisionstrategyexecutive-comms