Research prompts
Research prompt

Benchmark competitor pricing without paying for a sales call

Before you change your pricing, know what the rest of the market is doing.

Works best in: Claude

Benchmark how the top {{N}} competitors in {{market}} structure their pricing.

For each competitor:
- **Pricing tiers** — names, prices, what's included at each level
- **Freemium / trial** — what's free, what's gated, time limits
- **Feature gating pattern** — which features sit behind which tier (the gates tell you their conversion strategy)
- **Upsell triggers** — usage limits, seat counts, premium-only integrations
- **Enterprise / "Contact us" tier** — when it kicks in, what it gates
- **Pricing-page strength** — clarity, comparison table quality, calculator availability

Output:

## Comparison table
| Competitor | Free tier | Entry paid | Mid tier | Enterprise threshold | URL |
|---|---|---|---|---|---|

## Pricing-strategy patterns
What 2–3 patterns the market is converging on (e.g. "everyone gates SSO behind enterprise" / "seat-based is being replaced with usage-based"). With sources.

## Outliers
The 1–2 competitors who priced differently and what they're betting on.

## Risks for us
- If we changed our pricing to match the market, what would we lose
- If we stayed where we are, what's the gap that the market will close on us
- Anything legally / competitively sensitive

Hard rules:
- Use public pricing pages and recent (≤6 months) public mentions only
- If a tier price isn't public, write "not disclosed" — don't infer
- Include URLs for every number cited
- Skip "starting at" prices that hide the real number — flag them as opaque
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