Research the top product-led growth tactics SaaS companies have used in the past 24 months with measurable outcomes.
Inputs:
- Our category / vertical: {{paste}}
- Our stage + ARR range: {{paste}}
- The PLG tactic types we've already tried: {{paste}}
- The outcomes we care about: {{paste — activation, expansion, viral coefficient, time-to-value, etc.}}
For each tactic, output:
- **Name + 1-line description**
- **Who has used it well** (1–2 named companies)
- **The measurable outcome** (concrete number — "lifted activation 40%," not "improved engagement")
- **What it cost to implement** (rough — eng-weeks, infra, marketing spend)
- **Why it worked** (the underlying mechanic, not the surface tactic)
- **When it doesn't transfer** (the contexts where it would fail)
- **Source + URL + date**
## Top 5 ranked by fit-for-us
The 5 tactics most likely to work for our specific stage and category, with the specific reason each one fits.
## Anti-tactics
2–3 tactics that are commonly cited but where the evidence is thin (vanity-metric driven, survivorship-bias case studies, only worked at one company because of unique conditions).
## What I'd test first
The 1 cheapest experiment that would tell us if our context is a fit before we invest seriously.
Hard rules:
- Date every claim (PLG tactic effectiveness changes fast)
- Only include tactics with public, citable evidence — no "vendors told me"
- Distinguish "the tactic" from "the tactic working at a company with a 20-person growth team and 5M MAUs"plggrowthmarket-research