Extract brand voice guidelines from these samples. Don't invent — describe what's actually there.
Samples (best representative pieces):
{{paste 3-5 examples of writing that captures the voice — landing page copy, emails, tweets, talks}}
Output:
1. **Voice in 5 adjectives** — chosen carefully, contrasting where useful (e.g., "warm but not coddling")
2. **Sentence rhythm** — long/short, formal/casual, how we use punctuation
3. **Vocabulary signatures** — words we use, words we avoid (with examples from the samples)
4. **Persona** — the "voice" personified: who would write this if it were one person?
5. **Counter-examples** — write 2 sentences that look correct on the surface but violate the voice. Explain why.
6. **The tagline test** — write 3 taglines for our brand. They should all sound unmistakably like us.
Skip vague descriptors like "approachable" or "modern." Be specific about what we do and don't do.brandvoicecopywriting