Generate tagline / hero copy variations for this. Each should feel distinct, not just word-swapped.
What I'm taglining:
{{product / page / company + one-sentence pitch}}
Audience:
{{who reads this}}
Output 5 variations across these angles (one per angle):
1. **Direct functional** — what it does in the clearest possible words
2. **Outcome-led** — what changes for the user
3. **Pain-led** — what they stop suffering
4. **Identity-led** — who they become by using it
5. **Counterintuitive** — frames the thing in a surprising way
For each:
- The line itself (15 words max, ideally under 10)
- The promise it's making
- Who responds to this angle vs who doesn't
Then tell me: which line should I actually ship, and why? Be opinionated.
Skip:
- Mad-libs ("the future of X is here")
- Vague verbs ("empower," "unlock," "transform")
- "Smart" / "AI-powered" unless it's actually the differentiatorcopywritingtaglineshero