Build a customer journey map for {{persona}} going through {{experience: e.g. signing up and reaching first value}}.
Inputs:
- The persona's job, context, what brings them to us: {{paste}}
- The current flow: {{paste — steps, screens, channels}}
- What we know about where they drop off: {{paste — analytics, support tickets, qual research}}
Output a visual journey map (as a structured text artifact ready for a Figma or Miro paste-in) with these layers:
## Stages (horizontal)
4–6 stages, named in their language not ours. E.g. "Realizing I need this" / "Comparing options" / not "Acquisition" / "Activation."
## For each stage, three rows:
### Row 1: Touchpoints
What surfaces or channels they actually interact with. Concrete (e.g. "Google search → landing page → 6-min YouTube demo → trial signup form").
### Row 2: Emotional state
1–2 emojis or short labels. Not "neutral" — pick. If you can't tell, mark it "unknown — needs research."
### Row 3: Friction
The specific moment the experience pinches. Cite the signal (support ticket count, drop-off %, qual quote). Mark severity: 🔴 blocking / 🟡 frustrating / 🟢 minor.
## Top 3 fix opportunities
Ranked by (impact × ease). Each with: stage, current friction, proposed fix, what success looks like in numbers.
## What we don't know
Honest. The stages or transitions where we have no signal. Mark these as research priorities, not assumptions.
Hard rule: if everything's labeled green and smooth, the map is wrong. Every real product has friction — find it.journey-mapuxresearch